BRASA Aveiro | Portfolio de design ui ux

BRASA Aveiro — Brazilian Student Association

Visual identity for BRASA Aveiro, the local chapter of the largest Brazilian student association abroad, at the University of Aveiro. The project included logo and badge design, balancing the organization's global identity with the unique essence of Aveiro.

Voluntary Work

Graphic Design

Brand & Identity

Re-design

Project Description

BRASA is the largest association of Brazilian students abroad, with over 9,000 members across North America, Europe, and Asia, empowering the next generation of Brazilian leaders through conferences and community-building initiatives.

The initial logo concept already incorporated the moliceiro — one of Aveiro's most recognizable symbols — but stood out too much from other local BRASA chapters, breaking visual consistency across the network. The solution was to preserve the moliceiro's original style and layout while repositioning it as an internal element, and introducing the iconic Costa Nova houses alongside it, another landmark deeply tied to Aveiro's identity. The global BRASA logo structure was used as the base, and the original typography was preserved, ensuring the final result felt both locally rooted and part of a cohesive global family.

Technical Details

Tool: Adobe Illustrator
Context: Voluntary Work — Student Association
Organization: BRASA Aveiro
Year: 2023

Process & References

The design process included the collection of visual references and the curation of key Aveiro landmarks that best represented the city's identity within the constraints of the global BRASA visual system.